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Advertising generally costs - which is shared here - but there are also free opportunities. For instance, event listings and seeking coverage with the press and radio stations.

Please help us keep this information up-to-date by sharing any updates, omissions or errors by emailing Johnathan.Branson@warwickdc.gov.uk.

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Local Advertising

National Sources for Local Advertising

1. E-Newsletter

These are regular email communications with the existing and growing audiences of arts organisations. Piggy backing these is likely to be free as it adds to the value they are offering their audiences.

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2. Event Listings

Generally free of charge although you may need to be canny and persistent in finding how to submit event details.

3. Parish Noticeboards

Usually managed by the local parish council and often free of charge.

Please help us populate this area by sharing any contacts you may have with johnathan.branson@warwickdc.gov.uk.

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4. Press: Online and Print

On the whole the line between printed press, magazines and online has blurred. Often you'll be offered packages which include both print and online for the same publisher.

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5. Radio/Audio

As well as conventional commercial broadcasters there now ways of to syndicate advertising across a whole range of digital audio platforms -described here as programmatic.

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6. Visitor Information

Local walk-in sources of information that offer a valuable audience seeking something to do.

  • Royal Leamington Spa
    Royal Pump Rooms, Parade, Leamington Spa, CV32 4AA: A place to display your leaflets and posters for tourists and residents to access.
    Visit Royal Leamington Spa VIC's website | Call 01926 456940 for further information.
     
  • Visit Kenilworth
    Kenilworth Library, Smalley Place, Kenilworth, CV8 1QG: A place to display your leaflets and posters for tourists and residents to access.
    Visit Visit Kenilworth's website  |  Call 01926 859155 for further information.
     
  • Visit Warwick
    Visitor Information & Box Office, Jury Street, Warwick, CV34 4EW: A place to display your leaflets and posters for tourists and residents to access.
    Visit Visit Warwick's website |  call 01926 492212 for further information.
     
  • Whitnash Civic Centre
    A place to display your leaflets and posters for tourists and residents to access.
    Visit Whitnash Civic Centre's website 
    Email centre.manager@whitnashtowncouncil.gov.uk or telephone 01926 954930 for further information.

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National Sources for Local Advertising

7. Mobile and Tablet

Pretty high-tech this and potentially costly. But this offers very fine targeting informed by the habits of the users of mobile devices and tablets. So, if they are searching for or communicating about arts activities in Warwick they can be targeted.

  • CNS
    A national full-service multi-media agency to put together more sophisticated campaigns.
    Visit CNS's website
     
  • Quantcast
    A widely used national agency focused on programmatic (which is advertising driven by AI) driven by data.
    Visit Quantcast's website

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8. Radio / Audio

As well as conventional commercial broadcasters there are now ways to syndicate advertising across a whole range of digital audio platforms - described here as programmatic.

  • Capital Mid-Counties
    The UK's number 1 hit radio station.
    Visit Capital Mid-Counties website
    Email steve.orchard@quidem.co.uk or call 01926 485600 for further information.
     
  • CNS
    Programmatic but also a multichannel media buying business.
    Visit CNS's website
     
  • DAX
    Programmatic: Nationally available targetable locally, now part of Global see below. Advertising is syndicated across a wide range of radio channels.
    Visit DAX's website or call 0333 200 6000 for further information.
     
  • Global Nationally
    Available targetable locally. Advertising is syndicated across a wide range of radio channels.
    Visit Global Nationally's website or call 0333 200 6000 for further information 

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9. Railway Advertising

Poster sites and ticket at the point people arrive in the area, and as they travel about it.

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10. Social Media Advertising

One of the fastest growing advertising media. You can manage your own or get the support of an agency.

  • CNS
    Media buying agency with social media advertising across all channels as one of the strings to its bow.
    Visit CNS's website
     
  • Meta
    Facebook, Messenger, Instagram, WhatsApp: Facebook as the founder channel and integrated with advertising on Instagram. One of the most powerful and popular advertising platforms available.
    Visit Meta's website
     
  • Google, YouTube
    Powerfully connected with web searching. Sponsored Google listings, Google ads and 'in-video' advertsing commercials.
    Visit Google YouTube's website
     
  • LinkedIn
    Primarily for business audiences, more expensive than Facebook.
    Visit LinkedIn's website
     
  • TikTok
    To target audiences with a younger age profile.
    Visit TiKToks website
     
  • X (Twitter)
    Perhaps tainted by the beliefs of some of its users.
    Visit X's website

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11. TV

No longer the preserve of national and international brands. Targeting can be far more granular. However the costs for a 'starter' package are likely to be in the tens of thousands.

  • CNS
    TV advertising division of this national full-service multi-media agency to put together more sophisticated campaigns.
    Visit CNS's website
     
  • ITV
    Aiming to attract smaller and local advertisers with a guide for new users of TV.
    Visit ITV's website
     
  • Sky
    Claiming to bring the power of TV advertising to any business.
    Visit Sky's website
     
  • TV Advertising
    Melding TV and data to achieve higher levels of targeting. Starter packages from £20,000.
    View TV Advertising's website

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12. Outdoor: Posters, Bus Sides, Advans

Aside form advans the lead time on these options tend to be long as they gat booked up well ahead of need.

  • CNS
    Posters and street furniture advertising division of this national advertising agency.
    Visit CNS's website
     
  • Digital Advan
    Static, video and audio messages on the move and geographically highly targetable.
    Visit Digital Advan's website or email info@digivansuk.com for further information.
     
  • Elonex Digivans
    Static, video and audio messages on the move and geographically highly targetable.
    Visit Elonex Digivans website
    Email dv@elonex.com or call 0121 270 8498 to find out more.
     
  • Global
    Nationally available, targetable locally - this is a multiple channel advertising agency too.
    Visit Global's website or call 0333 200 6000 to find out more.
     
  • JCDecaux
    Specialist in Out-of-home, which means things like posters, bus sides and street furniture... which are not in the home!
    Visit JCDecaux's website

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